As part of our effort to report on social media trends, tools, and technology, we will be periodically recognizing politicians, candidates, and organizations who are utilizing social media in effective and creative ways. 

credit: Steve Blanchard

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

-Nicolo MachiavelliThe Prince (1532)

Since this column bears my name you may assume what you read in this space is indeed my thinking. Although, given that I am, as the French would say, “a gentleman of a certain generation”, you should allow some opinions previously expressed to have been revised.