In the last year, we have seen the rise of social media sites such as Facebook, Twitter, Google+, and Instagram in political campaigning, with both national and local candidates utilizing the immediacy of social media as an integral component to their campaign strategy. Tweets and Facebook posts target voters, humanize candidates, and spread breaking news in real-time.

Credit: voterocky.org

As Romney and Obama march toward November, all eyes are focused on the two parties and their battle for the White House. Many Americans are unaware of the struggle of third-party candidates such as Justice Party candidate Rocky Anderson to gain media attention and ballot access.