1. Liberty - Well a good place to start is so that we can live out our own American values of Life, Liberty, and the Pursuit of Happiness by respecting every individual's liberty to make their own choices about their own body, their own time, and their own money.
2. Conservatism - Conservatives have been complaining about "the nanny state" and "big government run amok" for decades now, so here's a chance to curtail the excesses of government overreach, something very well in line with purported conservative values.