First the ad.
Wait for it:
BOOOM!
What a remarkable campaign ad.
You don't see something like this very often.
The ad was very well-planned, with the first names only and occupations of the Gosar siblings (e.g. rural physician, private investigator) displayed as they trash their brother's record on health care, jobs, and the environment, and then the big reveal that their last name is Gosar and Rep. Paul Gosar (R-AZ) is their brother!