"Most Americans believe our political system is a public institution that follows a set of detailed, impartial principles, structures and practices derived from the Constitution… It isn’t.” - Katherine Gehl and Michael Porter
Imagine an industry where consumer trust has dropped to marginal levels, but nothing in that industry changed. It’s hard to do, right? Even now in the midst of a pandemic and social turmoil we see businesses commit to doing better to adapt to consumer demands.