As Yelp's biggest fan, I have always defended the platform because I truly believe that giving consumers a space to share their experiences makes businesses more accountable. Yelp allows reviewers to rate businesses on a scale of 1 to 5 stars, requiring that users explain their personal experiences in a short review.
Yelp has become so widespread that people now use the term "Yelp" as a verb.
"The service was phenomenal, I can't wait to Yelp about it," is a phrase my friends have now become accustomed to hearing.