AB 375, the California Consumer Privacy Act bill, was unanimously passed by the California State Senate 36-0 and the California Assembly 69-0. The bill is expected to be signed into law by Governor Jerry Brown and will go into effect in 2020.
The action staves off a bruising campaign involving tech giants Google, Verizon, AT&T and Facebook who were prepared to spend by some accounts $100 million to defeat the privacy initiative that by all accounts, gives consumers more control over the collecting and sharing of their data.